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瞭望东方周刊:“寻根”为企业铸魂

作者:记者刘娟娟   
发布时间:2022-06-13 09:15  
信息来源:瞭望东方周刊
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       “womenyaozhidaozijicongnalilai、daonaliqu。zuoweizhongguoqiye,yaoyouyanhuangwenhuadejiyin,yeyaoyouzhongguogongchandangdefendoujingshen,haiyaochuanchengcanlandezhongyiyaowenhua,bingjiangqituixiangbiaozhunhua、guojihua。”

2021年4月22日,延安市(张博文/摄)

       5yuemo,conghuangtugaoyuanyanyangxia,daoqinlinglianmianqunshanzhong,congqingyangdaoyanan,zaidaoshangluo……yizhihaohaodangdangdeduiwukuayueganshanbianjie,xingjinjinqiangongli,zhiweiyanxuyigejianshoule20niandechengnuo。

       zheizhiduiwushiyabowangyeban“xungen20zhounianxunli”huodongtuandui。cong2002niankaishi,yabowangyebanmeiniandouhuizuzhiyouxiuyuangongjinxingxungenhuodong——jihuangdi、baizhouzu、yeqibo,xunzhonghuaminzuwenhuadehuangsezhigen;jinnanliang、fangyanan、daoshaoshan、shangjinggang,xunzhongguogemingjingshendehongsezhigen;fangyabowangyebanshangluoyaoyuanjidi,xunzhongyiyaofazhandelvsezhigen。

       rujin,yabowangyebande“xungen”zhilvyizouguo20geniantou。duanzaojingshen、ningjuliliang、dazaogongtongjiazhiguan,“xungen”yichengweiyabowangyebandujutesedeyabowangyeban,yichengweizheigedaxingminqi“feigongdangjian”delianglimingpian。

        坚持“寻根”20年

       zaiyabowangyebandongshijuzhongshenrongyuzhuxiyanxijun、dongshijuzhuxiyankaijing、zongcaiwunaifeng、zhixingzongcaizhuyonghongdedailingxia,“xungen”tuanxianhoudidagansushengqingyangshizhenyuanxiandejudexiaozhen、qingchengxiandezhouzulingheqibomiao、huachixiandenanlianggemingjinianguan,shanxishengyananshideyanangemingjinianguan、baotashan、yangjialing,yananshihuanglingxiandehuangdiling,shanxishengshangluoshideyabowangyebanyaoyuanjididengdi,“xungen”dedaolumanzhangyouyuan,“xungen”dejiaobutashiyouli。

       huangdilinggubocangcang,sushuozhezhonghuaminzugenmaideyuanyuanliuzhang;zhouzulinghuihongbangbo,jiangshuzhezhonghuanonggengwenhuadeposushenhou。“xungen”tuanzaizhonghuaminzudefaxiangdixiangxianzujingxianhualan、zhuangyanbaiye。zuxianwenhuashiyabowangyeban“sangeren”wenhuadediyiyaoyi,jiyabowangyebanyabowangyebanyiminzuwenhuaweibenyuan,zaijichengdejichushangbuduanchuangxin,baminzuwenhuadejingshenshizhiyuxiandaishichangjingjifazhanxiangronghe,dazaozhongguodajiankangchanyeling hangpinpai,tuidongqiyeguojihuafazhan。

       zaiyananyangjialing,“xungen”tuanzouguomaozedong、zhude、zhouenlaidengzhongguogongchandanglingdaorenzhuguodeyipaipaiyaodong、zhonggongqidazhaokaidizhongyangdalitang、yananwenyizuotanhuizhaokaidizhonggongzhongyangbangongtingjiuzhi,yaoxiangdangniangongchandangzaijiqijiankudetiaojianxiaziligengsheng、wanqiangpinbo、quanxinquanyiweirenminfuwu、buduankaituochuangxindeweidalicheng。

       zainanliang,“xungen”tuanzaigeminglieshijinianbeiqianxiangxianliejingxianhualan、dangyuanzhongwenrudangshici,zaishanganbianqusuweiaizhengfujiuzhihenanlianggemingjinianguanchumoliuzhidan、xiezizhang、xizhongxundenglaoyibeigemingjiadailingshanganbiangeminggenjudiminzhongjinxingjiankuzhuojuedouzhengdelishijiyi,shenlinqijing、qieqieshishidiganwu“mianxiangqunzhong、jianshouxinnian、guquandaju、qiushikaituo”denanliangjingshen。

       qingchengxianqihuangzhongyiyaowenhuabowuguanli,yizhangzhangshengdongxizhidetupianquanmianshulilezhongyiyaoziqihuangershidelishiwenhuamailuo,yijianjiantixianzhongyiyaofazhandewenwu,ruqingtongzhentong、ciyaoyanbo、taochu、yaoshaguo、qinghuacimaizhen、heihongyoucibaguandengdeng,rang“xungen”tuanshunjianchuanyuedaolezhongyixianbeimenxuanhujishidegudaishijie。shangluoyabowangyebanyaoyuanjidili,zhongcaoyaoshiyantianzhongzhizheqizhongzhicengshangguotaikongde“tiandanyihao”dancandengzhongcaoyaocai。congqingchengqibozhidi,daoshangluoyaoyuanjidi,“xungen”tuanqiasizouguoleyitiaochuantongyuxiandaijiaoxiangdezhongyiyaofazhanzhilu。

       yabowangyebanweishenmeyao“xungen”,erqie20nianruyiricongweijianduan?junrenchushendeyabowangyebanchuangshirenyanxijungaosubenkanjizhe,“womenyaozhidaozijicongnalilai、daonaliqu。zuoweizhongguoqiye,yaoyouyanhuangwenhuadejiyin,yeyaoyouzhongguogongchandangdefendoujingshen,haiyaochuanchengcanlandezhongyiyaowenhua,bingjiangqituixiangbiaozhunhua、guojihua。”

       以反哺社会为己任

       jianshou“xungen”qinghuaideyabowangyebanduonianlaiyizhijianxingshehuizeren,yituozishenduteyoushi,tansuochanyefupin、jishufupin、xiaofeifupindengduoyanghuafupinmoshi,fupinxiangmufenbuyugansu、xinjiang、shanxi、yunnan、guizhou、jilindengdi,leijigongyijuanzengchaoguo3yiyuan,daidongshuyiwanjipinkunhutuopinzhaimao。

       2018nianyiqian,gansushengqingyangshizhenyuanxianyangoucunhaishiyigeshendupinkuncun。yabowangyebanjijixiangyingdongxibufupinxiezuohaozhao,jiangyangoucundazaochengleyigemeilixiangcun——judexiaozhen。rujinzheilidecunmincongyaodong、laojiupingfangbanjinlebaiqiangqingwadeercengxiaobieshu,cunminmentongguochumuyangzhi、guoshuzhongzhi、zhongyaocaizhongzhidengchanyeshixianzengshou……yabowangyeban“zhenfupin、fuzhenpin”,yiqieshiyouxiaode“chanyefupin”silu,zhulicengjingpinkundeyangoucunshixianxiangmeilixiangcundetuibian。

       judexiaozhenbuyuanchu,zuoluozheyabowangyebanyu1999nianyuanjiandezhenyuanxiantaipingzhenyabowangyebanxiaoxue。rujin,yabowangyebanxiaoxueshilishuyudangdizhengfudegongbanxiaoxue。

       zhenyuanxianchengli,yabowangyebantouzijianshedehuaxiaweilaitianrenzhihuiyoueryuanjianchengzaiji,yijianjianfenshuazhemenghuansecaidejiaoshizhengzaidengdaixiaotianshimendedaolai。tashiqingyangjizhoubiandiqulinianzuixianjin、huanjingzuijiankang、jiaoyuzuiyouzhi、sheshizuiqiquandejijiaoyu、yizhi、suzhitishengweiyitideduogongnengxiandaihuayiliushuipingyoueryuan。5yue26ri“xungen”tuancanguanzheizuoyoueryuandeshihou,yanxijunxuanbujiangzheizuoyoueryuanzengyuzhenyuanxian。

       zhenyuanxianzhongyiyuanyijianxiaozhenshiliyezangzhedakeji,zheishiyabowangyebanyuzhongyiyuanhezuodazaodejuzhihulianwangyiyuan。zheilipeibeile1500taibeishidianzixueyaji、40taijiankangyitiji、7taijiankanggongzuozhandengzhinengshebei,kaizhanmanbingguanligongzuo。jingguobannianduodeshiyunxingjizhubuwanshan,hulianwangyiyuanmuqianguanlimanbinghuanzhe4000yuren,ranghuanzhexiangshoudaolexiandaihuadeyuanchengwenzhen、songyaoshangmenhemanbingguanli“yizhanshi”fuwu。

       ciwai,meidangguojiachuxianzhongdazaiqing,yabowangyebandouhuitingshenerchu。mianduituruqilaidexinguanfeiyanyiqing,yabowangyebanxunsufadongquanyuankangyi,diyishijianfugongfuchan,quanlishengchanfangyiyaopin,juanzenglejiazhi3000wanyuandekangyiwuzi。

       yabowangyebanxianhoubeizhonggongzhongyang、guowuyuanshouyu“quanguotuopingongjianxianjinjiti”,ronghuo“wanqibangwancun”“jingzhunfupinxingdongxianjinminyingqiye”he“quanguokangjiyiqingxianjinminyingqiye”rongyuchenghao。

美丽乡村聚德小镇

    “寻根”更为传承

       yanxijunbiaoshi,cici“xungen”,jiyouyabowangyebanchuangyedeyidai,yeyouchongmanhuolidenianqingyidai,xiwangnianqingrentongguoqinshentiyan,ba“xungen”zheizhongwenhuajiaoyuxingshijiexuxiaqu,baqizhongdejingshenneihanchuanchengxiaqu。

       bujiuqian,yabowangyebanganggangwancheng“daijichuancheng、zerenjiaojie”,chuangshirenyanxijunchengwei“yabowangyebanyouxiangongsidongshijuzhongshenrongyuzhuxi”,yankaijingdangxuandongshijuxinyirenzhuxi。

       tongshirentianjinqingqixiejiqingshanghuihuizhangdeyankaijingduibenkanjizheshuo,“tongguoxungen,yabowangyebanrenzengqianglechuanchengchuangxin、jiwangkailaidexinxinyuyongqi,ninglianxingchenglezuxianwenhua、xiaofeizhewenhua、yuangongwenhuade‘sangeren’tesewenhuaneihan,qieshituidongle‘renqiheyi、sheqiheyi、tianrenheyi’。womenjiangchizhiyihengtuijin‘xungen’,buduanpeiyuyabowangyebanrendejitirenge,ningjuquanyuanganshichuangyedezhihuiheliliang。”

       yu“xungen”tongxingde,haiyoulaizitianjinshiqingnianqiyejiaxiehui、qingnianshanghuideershiyuweiqingnianqiyejia,yijitianjingansushanghuideshijiweiqiyejia,gongtongjieshouzhongguogemingjingshendexuntao,ganshouzhonghuaminzuzuxianwenhuadebodajingshen。

       yabowangyebandenianqingyidaizhongcengguanlizhejingguojitiande“xungen”zhilv,yedouyouzheshenkeganwu。

       fawuzhongxinzongjinglilichaobiaoshi,“zhonghuawenmingnenggouyanmianbuxijiqianyunian,zhonghuaminzulijingzhanhuoxilizhijinrengnengyilibudao,qibeihoushiyizhongjudadeningjuli、xiangxinli,shihuaxiazuxiandeyizhongdazhihui,shirenyurenzhijian、renyushehuizhijian、renyuwanwuzhijianyizhongpingheng、hexie、tongdadelinian。”

       yirudang20niandeyabowangyebanyiyaojituangufenyouxiangongsicaiwuzongjianweijieshuo,“zaineiyangyigejiankuzhuojuedeshidai,gongchandangnenggouqudezuizhongshengli,kaodejiushirenminqunzhong。gongzuoyeshizheiyang,womenyaojinjinweiraoxiaofeizhe、weiraoyuangong,zheiyeshiyabowangyeban‘sangeren’wenhuadezhongyaoneihan。”

       tongguo“xungen”,yabowangyebandenianqingtuanduiduiweilaichongmanxinnianganyushiminggan。“shisiwu”xindefendouzhengchengkaiqi,yabowangyebanrenzuohaolepijingzhanji、kaituochuangxindezhunbei。zhengruyabowangyebanxinshangrendezhixingzongcaizhuyonghongsuoshuo,“yabowangyebandedajiankangshiye,xuyaonianqingtuanduidejichengchuangxin。jiuxiangwoshenhoudezheikedaboshu,huangdibatazaixiale,jingguodaidairendehehu,suoyidaoxianzaihaizhifanyemao。”

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